About Us

Our Mission

Peacebird Fashion International Co., Limited, inspired by the dove, the image symbolizing the peace & love, Peacebird was born. Peacebird is passionate in breaking the boundaries through creativity and innovation, bringing the finest material and unique design to everyone. Our mission is to let everyone enjoy the fun of fashion, as we believe in quality, care, and creating stunning styles that everyone can enjoy.

Our Story

Peacebird Fashion Clothing is a customer-centered fashion brand retail company. The "Peacebird" brand was founded in 1996 and was listed on the Shanghai Stock Exchange in 2017 (stock code: 603877). It is headquartered in Ningbo, Zhejiang, China.
Over the past 26 years, PEACEBIRD has always adhered to the fashion industry as its core development direction, and has successfully cultivated multiple fashion brands such as PEACEBIRD WOMEN, PEACEBIRD MEN, LEDiN, mini peace, etc., and its brand matrix has been continuously improved. Each brand targets customer segments of different ages, styles, and life attitudes, complementing each other's strengths to meet the diverse needs of contemporary young people.
As of June 30, 2023, the number of Peacebird offline stores totaled 4,174.
Peacebird continues to focus on fashion, continuously strengthens its core R&D capabilities, builds a creative ecosystem, creates product surprises, strengthens cooperation with independent designer brands, and launches strategic R&D cooperation with Donghua University.
Peacebird has always taken "let everyone enjoy the fun of fashion" as its mission and is committed to becoming the first choice fashion brand for Chinese youth.

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