Orange Blossom Market Co. was founded in 2022 by Sheena Willis with the mission to create a strong small business community in Central Florida by providing easily accessible education, professionally organized events, networking, and support.

Working from home, and working for herself, Sheena was left with emotions of loneliness that loved ones could not fill. So she set out on a journey to find a community where everyone felt welcomed and brought value to her own small business lifestyle. Over time, she gained the confidence to build a community that offers a foundation of her business beliefs and work ethic.

Through personal connections and networking, OBMco. introduces small business vendors to an audience they would not reach otherwise. Equally, we support municipalities, non-profits and event venues as a trustworthy source of high quality vendors, while helping these entities build their reputation as a provider of a quality event experience. What would take multiple members of a parks and recreation department or leisure services team weeks to coordinate, OBMco. can do at no cost to help better focus their efforts.

We hold our vendors to a high standard. Each event is juried, and all potential vendors must go through our application process so as to curate a market that serves the community, the business, and the market’s best interests.