BERO is a premium, non-alcoholic beer created by Tom Holland for those who never settle.

We believe well-being is holistic—it’s not about compromise, but about striking the perfect balance between pleasure and moderation. Inspired by our founder's own journey, BERO is an invitation to experiencing life’s richness, fully, and without holding back.

With BERO in hand, you’re not just drinking—you’re embracing a badge of pride, one that belongs in your fridge, your bar, or your store, signifying a life enriched. Our commitment to excellence makes BERO more than just a beverage. It’s the highest quality in the category, a pour above the rest in a glass that’s always full.

BERO is not a substitute. It’s the new gold standard in beer.

FROM OUR FOUNDER

Tom Holland

Building BERO is one of my proudest achievements, and I am so excited to share it with you. Your support of BERO means everything to me. Here's to living a life enriched.

Cheers,

Tom Holland, Founder

GOOD THINGS TAKE TIME.
BRILLIANT THINGS TAKE BERO.

With over 40 years of experience as brew master at some of the world's most prestigious breweries, Grant Wood is passionately dedicated to the craftsmanship, tradition, and essence of brewing exceptional beer—what he affectionately refers to as "the beverage of friendship".

His work on BERO has been a true labor of love, characterized by continuous iterations and an unwavering commitment to refining the formula, much like perfecting a cherished recipe, to provide the utmost pleasure.

STEP 1 of 4

Masterful mash

The foundation of any exceptional brew is the mash, and we start with nothing less than the finest malts, masterfully prepared. Our higher brewing temperature creates a blend that’s intentionally lighter on alcohol but big on flavor. We start our wort at 5-6% – versus the usual heavy-hitting 12-13% – to keep things crisp without going overboard.

STEP 2 of 4

Yeast that makes all the difference

Next up, we introduce a special maltose-negative yeast. Fancy name, but here’s what matters: this yeast doesn't touch the malt sugar (maltose), but it works its magic on simpler sugars like glucose. The result? Bold flavors from fermentation, but without the alcohol.

STEP 3 of 4

Fermentation the BERO way

Next comes the natural fermentation – no tricks, no shortcuts. Just yeast doing what it does best, bringing out layers of complexity. This is where the refreshing bite of a pilsner or the smooth, slightly tropical notes of an IPA begin to shine, giving each brew a unique depth that exceeds expectations.

STEP 4 of 4

Crafted to savor

What makes BERO stand out? It’s the malts—giving every sip a rich, full-bodied taste you won't forget. You’ll feel the richness and taste the unmistakable character that sets our brews apart. Now it’s your time to enjoy the fruits of our labor. Cheers!

THE NEW GOLD STANDARD